I-COM is pleased to announce that Radha Subramanyam [pictured], President of Insights, Research and Data Analytics of iHeartMedia based in US, is joining the I-COM Chief Analytics Officer Council.
Radha plays a vital role in iHeartMedia’s vast array of operations, which encompasses radio broadcasting, online, mobile, digital and social media, live concerts and events, syndication, and independent media representation. Her responsibilities include developing and managing an expansive range of data and research efforts involving digital analytics, ratings and measurement, programmatic projections, ad sales research, mobile measurement, programming analysis, music research, campaign measurement/attribution and marketing research.
Radha’s tenure at iHeartMedia began in 2012, when she was named to the newly created position of Executive Vice President of Sales and Marketing Research. In 2014, she was promoted to her current role as President of Insights, Research and Data Analytics. Radha previously served in senior executive roles at Yahoo! and MTV Networks and was one of the founding leaders of a new analytics and consulting practice at Nielsen that advises media and advertising clients on shifts in media consumption. At Nielsen, Radha also headed the social media practice and served on the leadership team of NMIncite, the Nielsen-McKinsey joint venture.
In 2013, 2014, 2015 and 2016 Radio Ink named Radha as one of the Most Influential Women in Radio and featured her on the cover of their 2013 November issue. In 2011 and again in 2016, she was honored as one of the Most Powerful and Influential Women in the Tri-State area by the National Diversity Council. Radha is also the recipient of the Women with Solutions award, from the Alliance for Women in Media, for her leadership in increasing awareness and access to science, technology, engineering, and math to young women.
Radha began her media career at NBC Universal after having previously taught media and entertainment courses at Vassar College and New York University. She currently lives in New York City with her husband and children and holds a Ph.D. in Radio, Television and Film from Northwestern University. More...