In US, Salesforce Acquires Krux

US, OCT 03, 2016 - Tom Chavez, [pictured] Founder and CEO of Krux, announced that Krux has entered into a definitive agreement to be acquired by Salesforce.

“With this agreement, we are bringing together Salesforce’s #1 CRM platform with Krux’s category-leading data management platform (DMP), the Intelligent Marketing Hub™. As a part of the Salesforce ecosystem, we’ve had the opportunity to work closely with the Salesforce team to create integrations that make our customers even more successful. Beyond the strategic and technology fit, we believe our companies’ core values, which include innovation, trust, transparency, and most importantly customer success, are in perfect alignment and offer an exciting foundation upon which we can continue building the industry’s smartest Marketing Cloud”, said Tom. More…