In US, Samba TV Launches TV DMP to Bring the Speed and Accuracy of Digital to Television

Ashwin Navin

Ashwin Navin

RampUp 2017, San Francisco, March 7, 2017Samba TV, the world’s leading provider of real-time television insights, today announced the launch of a Data Management Platform (DMP) enabled with Samba’s first-party, real-time TV viewership data. The Samba TV DMP, in partnership with LiveRamp™, an Acxiom® company and leading provider of omnichannel identity resolution, offers advertisers the ability to have a single, de-duplicated view of the customer journey across linear television, over-the-top (OTT) and digital media platforms for high-precision, cross-screen targeting of programmatic media. These combined capabilities ensure that no matter the screen, advertisers are delivering the right message to the right consumer.

LiveRamp IdentityLink™ allows advertisers to match their first-party digital and offline data to data in the Samba TV DMP in a privacy-compliant manner. The TV DMP is the industry’s fastest and most efficient way to append meaningful TV viewing insights to clients’ analytics and buying platforms so that brands can discover the right audiences to reach, as well as which screens to leverage for a unified brand message.

“We are pleased that LiveRamp has partnered with Samba to make TV audiences addressable across a truly massive number of platforms and potential screens in both an efficient and privacy-compliant approach,” said Ashwin Navin [pictured], Samba TV CEO and co-founder. In addition to audience segmentation, the Samba TV DMP also enables advertisers to measure TV campaign impact holistically across screens. Navin continued, “Television has never been so precise and comparable to other forms of activation until now.” More...