In US, Simmons Research Partners with RealityMine/TouchPoints, Tying In-depth Consumer Profiles to Daily Cross-media Consumption

Steve Dennen

Steve Dennen

NEW YORK, March 21, 2017 /PRNewswire/ -- Simmons Research, the leading source of cross-channel consumer intelligence, today announced at the ARF Annual Conference that it has partnered with RealityMine to bring to market a joint solution that will help brands and media companies create and execute more effective multi-media campaigns across platforms.  The TouchPoints/Simmons Fusion brings together RealityMine's TouchPoints service, which provides comprehensive insights into how, where, and when all media is consumed, with Simmons National Consumer Study (NCS), which contains over 60,000 variables related to consumer psychographics, behaviors, attitudes, intent and brand affinity, including 1,000 distinct media properties, 500 product categories, and 8,000 brands.

"Now more than ever, US consumers are in the driver's seat in terms of how, when, and where they consume media.  As an industry, it is imperative that we not only give all constituents a complete view of how media are consumed across devices, but also the rich insights into those consumers that will enable more effective cross-channel media planning and targeting," said Steve Dennen [pictured], Head of Partnership at Simmons. "We are excited to work with RealityMine to bring such a critical solution to market for the benefit of our brand, agency, and media clients." More...