In US, SimpleReach Announces $13 Million in Funding, Names MarTech Veteran Hal Muchnick CEO

Hal Muchnick

Hal Muchnick

May 08, 2017 - NEW YORK--(BUSINESS WIRE)--Content data platform SimpleReach today announced it has closed $13.3 million in funding since its last disclosed raise, bringing its total funding to $24 million. The latest round, comprising $9 million, was led by New York-based Spring Mountain Capital. The funding will be used to accelerate the company’s growth. The company also announced today that it has named Hal Muchnick [pictured] its new Chief Executive Officer. SimpleReach founder Edward Kim, who has served as CEO since the company’s founding in 2010, will become Executive Chairman.

SimpleReach is the market leader in powering the measurement and insights for publishers’ branded content programs, including those by The New York Times, Condé Nast, and Time Inc. As content marketing has become one of the key strategies for Fortune 500 companies, SimpleReach has expanded its offering to become the first content data platform. SimpleReach collects, verifies, normalizes and benchmarks content data to provide marketers with actionable, real-time insights, and today works with brands such as Chase, Intel and Accenture. More..