In US, The Advertising Research Foundation Appoints New President and CEO, Scott McDonald, PhD

Scott McDonald

Scott McDonald

NEW YORK, March 7, 2017 /PRNewswire-USNewswire/ -- The Advertising Research Foundation (ARF) announces the appointment of Scott McDonald, PhD [pictured] as its President and Chief Executive Officer, effective immediately.

The ARF has provided trusted, groundbreaking, and actionable research, to the advertising and marketing industries for 81 years.  As President and CEO, Mr. McDonald will lead the organization's work of anticipating changes in the advertising landscape and providing its 400+ member companies with relevant insights to drive impactful business results.  

Mr. McDonald joins The ARF with 30 years of experience solving bottom-line business issues through effective use of research.  He has worked closely with all five of The ARF's constituent groups – media, advertisers, agencies, research companies and ad tech.  He understands the challenges that all four of these groups face in adjusting to and leveraging the torrent of change in marketing and media.  He is an ardent champion of unimpeachable quality standards, and has led industry-wide efforts that use research to mediate conflicting claims and interests of diverse participants in the advertising ecosystem. More...