In US, Viacom Names Kern Schireson Chief Data Officer

Kern Schireson

Kern Schireson

March 13, 2017 NEW YORK--(BUSINESS WIRE)--Viacom Inc. (NASDAQ: VIAB, VIA) today announced that Kern Schireson [pictured] has been appointed Executive Vice President and Chief Data Officer, effective immediately.

In this newly-created position, Schireson will be responsible for expanding Viacom’s market-leading data capabilities across all areas of the company’s domestic and international business, including its television, theatrical, events, consumer products, and digital business units.

Schireson will report directly to Wade Davis, Executive Vice President and Chief Financial Officer of Viacom, and will work closely with the company’s leadership team to implement a variety of data-driven initiatives. These include extending Vantage, Viacom’s market-leading data-driven advertising platform, across the global television marketplace; accelerating the growth of advanced data science at Paramount; building a foundation to incorporate new uses of data in Viacom’s Events and Consumer Products businesses; and forging data-based partnerships for Viacom across the digital and social ecosystems. More...