In US, With Over 500 Million Unique Device IDs, the Kochava Collective is the Largest Independent Mobile Data Marketplace

Charles Manning

Charles Manning

SANDPOINT, Idaho, Dec. 21, 2016 /PRNewswire/ -- Kochava (www.kochava.com), the leader in the measurement of connected devices, announces the roll-out of the Kochava Collective, the world's largest independent mobile data marketplace, providing a way for advertisers to employ rich targeting methods to acquire high-value users across media partners while maintaining complete data privacy.

The Kochava Collective boasts a tracking volume of over 2 billion transactions monthly from more than 500 million unique devices with addressable device identifiers, plus 5 million unique devices are being added daily. These devices are enriched with a wealth of metadata ranging from app affinity, view data and install recency to in-app activities like registration, purchase, level completion and add-to-cart events. Advertisers have the flexibility to build and target a custom audience from the supply or select a lookalike audience for export to third-party platforms like The Trade Desk, Inc. (Nasdaq:  TTD), Facebook, Google or Twitter to extend their reach even further.

"The Kochava Collective ensures parity in the sense that advertisers don't have to expose their high-intent users to target like users, a practice that traditional audience discovery platforms typically leverage to enrich their algorithms and as a result, inadvertently assist competitors with the targeting of these same devices," said Charles Manning [pictured], CEO of Kochava. "Similarly, we benefit the participating media partners by shielding the specific device identifiers within their audience pool. Media partners never have to worry that an advertiser will find a cohort and then directly target them on a competitive network. The system acts as a matchmaker," he said. More...