In US, xAd Raises $42.5M Series E, Acquires WeatherBug

Serge Matta

Serge Matta

NEW YORK, NY – Nov. 15, 2016 – xAd, Inc., the global leader in location intelligence that drives sales, today announced it has acquired WeatherBug (a division of Earth Networks), including its mobile and web properties: WeatherBug mobile, desktop and iWatch apps, WeatherBug.com, and WeatherBug connected TV assets. On the heels of this news, the company closed its series E funding of $42.5 million. The financing is led by Eminence Capital and joined by W Capital and existing investors IVP and Emergence Capital.

The latest round of funding will accelerate xAd’s commitment to help the world better understand and apply this fast-growth and emerging technology to communities in critical times of need (as seen with Location for Good), not just helping businesses improve sales.

To support the growth and increased scale of the business, the company has appointed industry veteran Serge Matta [pictured] as President of Global Sales and Marketing at xAd. Former comScore CEO, Mr. Matta lends decades of marketing and analytics industry expertise to the fast-growing location intelligence category. More...