SAN MATEO, Calif. — Sept. 19, 2017 — Incorta, the real-time analytics platform that makes the traditional data warehouse obsolete, today announced an additional $15 million in funding led by new investor Kleiner Perkins. Existing investors, including GV (previously Google Ventures) and former Oracle Executive Vice President Ron Wohl also participated in the round. GV led Incorta’s $10 million Series A in May 2016.
In addition to the investment round, Kleiner Perkins General Partner Ted Schlein [pictured] will join Incorta’s board of directors.
“We invested in Incorta because its advanced platform delivers true ‘information freedom’ to business users, at a low total cost of ownership to the business at-large,” said Schlein. “Some of today’s fastest-growing companies, driven by Incorta’s no-data-warehouse approach to analytics, have fundamentally changed how business information travels and how work gets done.”
Rather than the traditional model of performing slow and expensive extract, transform, load (ETL) projects to combine data from different data sources, Incorta’s Direct Data MappingTM engine—an industry first—instead combines large, complex business data in real time. Since data maps directly to source data regardless of its form or structure, Incorta’s approach enables the development of highly secured, real-time analytic applications in only days, and reduces query times from hours to seconds—even at massive scale. With Direct Data Mapping, business users gain easy, secure, sub-second access to meaningful business insight. More...