Ipsos Connect Hires U.S. Strategy Leader

June 29, 2016 - New York, NY Ipsos has announced the appointment of Sherrill Mane [pictured] as Head of MAdTech Strategy, U.S., Ipsos Connect. In this newly created role, Mane will lead efforts to help Ipsos Connect clients transform their brand communications strategies as the worlds of media, advertising and technology converge. Mane will also provide strategic counsel to Ipsos Connect research teams on how to capitalize on the company’s best-in-class research products, innovative offers and deep expertise to serve marketers and media owners better. She will report to Peter Minnium, President, U.S., Ipsos Connect.

“We live in a MAdTech world, one in which media, advertising and technology intersect to alter how people consume content, how marketers advertise, and how media companies act,” said Minnium. “We need to rethink how we communicate with consumers by gaining a deeper understanding of their thoughts and feelings. Sherrill is uniquely positioned to help clients do that, with her experience as an executive at a media company and more recently, heading research, analytics and measurement at the Interactive Advertising Bureau.” More...