IRI Enhances Suite of Solutions through Artificial Intelligence and Machine Learning

 Krishnakumar (KK) Davey

Krishnakumar (KK) Davey

IRI’s Industry-Leading Tools for Marketers Leverage AI and Machine Learning for Faster, Smarter, Integrated Insights and Solutions

CHICAGO — April 18, 2018IRI®, a global leader in innovative solutions and services for consumer, retail, and media companies, today announced that as a result of its extensive investments and research, it has implemented artificial intelligence (AI) and machine learning enhancements to its offerings to improve the cutting-edge analytics solutions IRI provides for CPG brands, over-the-counter health care organizations, retailers, and media companies. These AI and machine learning-enabled enhancements help marketers to leverage disruptive technology while uncovering and harnessing real-time insights to drive growth.

“IRI’s use of AI and machine learning provides three key advantages to clients — speed to insights and action, scalability, and enhanced ability to manage successfully through the complex sales and marketing landscape,” said Krishnakumar (KK) Davey [pictured], president of Strategic Analytics for IRI. “Leveraging these emerging technologies puts IRI’s solutions and the clients who use them at a distinct advantage for driving growth and at the intersection of big data analytics and automation. We are pleased to provide advanced analytics on our unique IRI Liquid Data® platform, so our CPG and retailer clients can best collaborate to improve sales outcomes and marketing ROI.” More...