October 12th, Mumbrella - Jason Buckley, [pictured] the former CEO of Y&R has emerged at the helm of a new agency that will focus on merging creative with artificial intelligence, recruiting Mark Collis and Dave McCaughan to help run it.
Nine months after leaving Y&R Buckley has quietly launched ai.agency with the view that the wealth of data now available to brands and the increasing power of AI programming will allow companies to sidestep traditional research, which he said is plagued by long lead times and fails to capture the art of storytelling.
Speaking with Mumbrella, Buckley confirmed the launch and said that the new agency would align digital with narrative.
“We have been talking about big data and leveraging data for a long time, but there is so much noise,” Buckley said. More...