Kantar Analytics Practice Launches to Fuel Client's Business Growth

 Eric Salama

Eric Salama

May 3, 2018 - Kantar today announces the launch of a new global analytics practice that unlocks deeper insights to fuel business growth. Integrating analytical capabilities from across the company, Kantar Analytics Practice will combine the world’s most in-depth understanding of consumers with a deep analytics toolkit developed over four decades of solving the most difficult sales, brand, media and marketing problems.

Kantar Analytics Practice unifies a global network of over 1500 data scientists, analytics consultants, technologists and data designers from across Kantar. It will encompass existing highly regarded businesses such as MaPS and Analytics Quotient and connect them with specialist analysts from Kantar’s operating brands in sales, retail and shopper, media, health and public affairs. The new practice integrates Kantar’s unique consumer insights, based on the world’s largest first party data sets, with clients’ own customer data and a broad range of 3rd party sources. By combining behavioral and attitudinal data, the outcome is actionable customer analysis to inform every brand, marketing and sales decision.

Commenting on the launch, Eric Salama [pictured], CEO Kantar, added: “Less than half (44%) of advertisers believe they have the right, actionable data. Clients feel data rich but insights poor and impact short. Kantar is unique in having the most complete view of consumers across the entire demand cycle: the way they live, feel, shop, watch and post. Combining our insights with data from across any client’s organisation can unlock deeper insights that fuel growth.“ More...