Kantar Media & VINEX launch new planning currency for internet audience ratings

Amsterdam & London, 4 November 2016 - Kantar Media and VINEX, the industry group of Netherlands online publishers, have delivered a new panel for internet audience measurement. The service replaces the previous internet measurement contract operated by GfK.

“The Dutch media industry demands a new standard for measurement of all media consumed on the internet.” commented Richard Asquith, [pictured] Global CEO of Audience Intelligence at Kantar Media. “Our unrivalled experience in designing and operating hybrid measurement services is manifested in this latest milestone. Working in collaboration with comScore we are delighted to have delivered a superior panel which will provide both internet ratings for VINEX and the next phase of SKO’s blueprint for Total TV & Video rating by the end of this year.” More...