Key Clients Support Global Rollout of GroupM’s Viewability Standards

John Montgomery

John Montgomery

New York, NY, August 17, 2017 -- GroupM, the media investment management group of WPP, today announced the global rollout of viewability standards to support continued investment in digital media. Viewability is a measure of a digital ad’s opportunity to be seen, and since 2014, GroupM has championed the highest standards for the measured viewability of digital advertising to drive greater integrity and make the medium more effective and accountable for advertisers. GroupM creates value for clients of its agencies with industry leadership on critical issues including measurement standards, digital supply chain integrity, brand safety and personalized, media-driven marketing capabilities. 

Key clients are supporting the demand for enhanced viewability and measurement in digital advertising, including Unilever, Campbell Soup Company, Church & Dwight, Shell, Subway and Volvo Cars. Unilever partnered with GroupM in 2014 when the company’s viewability standards were originally announced in the U.S. 

“Our ambition is to offer clients the absolute best quality digital media in every market,” said John Montgomery [pictured], Executive Vice President, Brand Safety. “By working with clients and progressive media and technology partners, we can help shape the digital marketplace for the better, as we have seen in the U.S. It was always our goal to operate around a consistent standard globally and following many months of partner dialogue, now is the right time for us move forward with these enhanced standards that consider the evolution in social and mobile platforms, as well as user behaviors.” More...