Leadspace Announces $21 Million Series C Funding Round to Fuel Further AI Innovation

 Doug Bewsher

Doug Bewsher

December 14, 2017 - Doug Bewsher [pictured], CEO OF Leadspace, writes: Today is an exciting day for Leadspace. Today we announce the completion of our Series C funding round, led by Arrowroot Capital, together with JVP who have been partners in Leadspace’s growth from the very beginning of our days as a start-up in their Jerusalem incubator. We are very excited to have Arrowroot join our board, with their expertise in scaling successful technology companies and building world class teams.

Since we started seven years ago, the face of B2B marketing has undergone a transformation. No longer is it OK to just send out blanket “nurture” emails to everyone and hope that will generate positive customer engagements. No longer can you rely on a single data source as the basis to know your customer. No longer is it enough for marketers to just think of leads — they need to market to accounts, and teams of people. Neither can marketers afford to ignore intelligence and information from external parties, and simply rely on the limited info they gather internally.

To become a world class B2B sales and marketing organization you have to transform — to look more like a consumer company, to really know your customer at the account, demand unit and individual level, and then target and personalize your messaging to cut through the noise. And think customer-first. Todd Berkowitz in Gartner’s recent Account-Based Marketing Vendor Guide for TSPs highlights this change brilliantly. More...