LiveRamp Announces IdentityLink for Agencies

Nikhil Dixit

Nikhil Dixit

October 25, 2017 - Nikhil Dixit [pictured], VP at LiveRamp, writes: Agencies play a critical role in advancing the marketing discipline. Through their breadth of client experience across every category, they’re well positioned to help brands tackle their biggest challenge yet: omnichannel orchestration. That’s why I can’t be more excited about the launch of IdentityLink for agencies.

It’s been a year since we launched IdentityLink for brands and started the movement of people-based marketing everywhere. And that movement has grown, with more brands and technology platforms that support them prioritizing and investing in omnichannel, people-centric capabilities. Now with IdentityLink for agencies, which helps agencies plan, buy, and measure people-based advertising, all of the key players are enabled to build on the momentum and fulfill the vision of better advertising that delivers better customer experiences.

“We’re all-in with people-centric marketing and hang our proverbial hat on putting the customer at the center of planning, targeting, measurement, and analysis,” said Dustin Engel, GM, Advanced Media Team, Analytics and Data Science at PMG. “LiveRamp IdentityLink allows us to integrate the massive breadth of top-funnel media with the benefit of a holistic, people-based plan. PMG and LiveRamp are a natural fit.” More...