Lotame Announces Launch of Precision Audiences


February 9, 2018 - Lotame announced the launch of Precision Audiences, data segments that exceed industry on-target benchmarks and improve targeting, insights, and analytics.

With so much emphasis on the impact data can have on campaign performance, targeting and analytics, it is easy to see why the quality of data matters. This is why Lotame has created their brand new Precision Audiences.

What are Precision Audiences?

  • VALIDATED: Proprietary “continually on” validation tests mean these segments exceed industry standards so you can be confident you are reaching your intended audience.
  • GLOBALLY SCALED: Covers all major markets, creating an opportunity for quality data across all audiences.
  • PROPRIETARY: Curated & validated by Lotame’s team of data experts, unlike anything else available on the market!