Lotame Introduces Data Onboarding for People-Based Marketing

Andy Monfried

Andy Monfried

March 16, 2017 - Lotame, the leading independent data management platform (DMP) as well as the most trusted and comprehensive data exchange, today announced the general availability of Lotame Onboarding — a people-based marketing service powered by LiveRamp™ IdentityLink — following a successful beta testing period.

Lotame Onboarding enables marketers and agencies to connect their offline, subscription and customer relationship management (CRM) data with digital and mobile data to create a complete cross-platform understanding of their consumers. With this solution, users’ offline data is made available directly in Lotame’s DMP, in combination with existing data, eliminating the need for any external coordination.

“Lotame helps our clients gain insights about the entire customer journey, and then activate those insights in a privacy-safe way to create the optimal customer experience,” said Andy Monfried [pictured], CEO and Founder of Lotame. “Offering our clients the ability to bring their offline data online means they can move from device-based to people-based marketing in one single DMP, for a complete view of their consumers.” More...