Lotame Partners with Cint to Build Custom Insights Communities

Morten Strand

Morten Strand

June 12, 2017 - Lotame, the leading independent data management platform (DMP), as well as the most trusted and comprehensive data exchange, today announced a strategic partnership with insights exchange platform Cint. The partnership empowers publishers and advertisers to create custom research panels for extended audience insights and additional revenue streams.

Lotame clients will be able use Cint’s technology to create panels of site visitors to conduct tailored research, directly accessible in the DMP for highly customized audience creation and data activation.

“Building on our research foundation of quality data sets combined with best in class technology and global reach, we are excited to partner with Lotame to assist with facilitating and powering more actionable, real-time research at scale,” said Morten Strand [pictured], CEO, Cint. “As we connect our technology’s capabilities, we are bringing big data together with deep, rich, self-declared data to make unique profiles more actionable. Through this integration, we will be providing a compelling, enriched offering for media buyers and publishers around audience insights, discovery and activation.” More...