December 10, 2016 - Steven Rosenblatt, President at Foursquare, writes at Foursquare Direct: At Foursquare, we pride ourselves on our company culture — one that was recently recognized by Ad Age’s Best Places to Work and one that allows us to attract top-tier talent from across a range of industries including tech, advertising, retail and many others.
Building a team from diverse professional backgrounds makes our products stronger, especially since many of our staff members have been in our clients’ shoes: they were the advertising coordinator charged with executing a national brand’s entire ad campaign, the marketing strategist leading insights for a luxury department store and the analytics VP digging into consumer insights for a major credit card company.
To that end, we are thrilled to add another marketing and advertising vet to Foursquare’s ranks: Gayle Fuguitt [pictured] has been named chief of customer insights and innovation.
Many in our industry already know Gayle well. She spent the last three years as CEO of The Advertising Research Foundation and prior to that spent several decades at General Mills where she built early partnerships with technology companies by investing in and bringing unique consumer insights that synthesized online and offline sources, social media and mobile. Gayle has had many accolades over her career including being inducted into the Marketing Research Hall of Fame. More...