Marketing Evolution Raises $20.6 Million in Series B Funding

Rex Briggs

Rex Briggs

Feb 06, 2018: MARKETING EVOLUTION, a leading provider of global AI-based marketing optimization and analytics software, has announced a $20.6 million Series B financing round led by leading global private equity and venture capital firm, Insight Venture Partners, with continued participation from existing investor, Zetta Venture Partners. This round brings the total invested to date to $24.6 million.

This new funding will be used for CONTINUED PRODUCT INNOVATION, further expansion of the company’s marketing and sales departments, and to support its growing global customer base. JEFF HORING, co-founder and managing director at Insight Venture Partners, will join Marketing Evolution’s Board of Directors.

At the time of this announcement, REX BRIGGS [pictured], founder and CEO of Marketing Evolution, said, “Marketers are hungry for a better solution to planning, investing resources, and optimizing marketing.”

In a unique move, Marketing Evolution is giving employees the ability to directly participate in the value creation from Series A to Series B. More...