MRM//McCann Expands Performance Analytics Practice

 Subu Desaraju

Subu Desaraju

DETROIT, Mich., Feb. 22, 2018MRM//McCann, a leading global customer relationship agency, today announced that it has promoted Subu Desaraju [pictured] to Executive Vice President, Director of Performance Analytics, for its North American operations. For MRM//McCann, which this week was named Ad Age’s 2018 Business-to-Business Agency of the Year, this new regional role and capability represents an overall expansion of its data-based performance analytics practice.
 
Desaraju, who will lead all strategy, function, talent and delivery for the agency’s Performance Analytics practice across Canada and the U.S., previously had held a similar position at MRM//McCann Detroit. As part of its expanded analytics practice, the agency has also promoted Maria DePanfilis to Senior Vice President, Director of Performance Analytics for MRM//McCann New York and Princeton offices, where she will be responsible for operations, structure and delivery.
 
“Over the past year, we have made great strides in advancing our analytics practice through investment in strategic tools, practices, markets — and people,” said Kate MacNevin, Global President and Chief Operating Officer, MRM//McCann. “The increasing volume, variety and velocity of data is creating a deluge of information that is not inherently actionable. With Subu at the helm and Maria’s expanded role, we will further enable brands to go beyond business intelligence and develop cognitive methods that deliver meaningful intelligence for our valued clients.” More...