Neustar Launches Data Directory to Help Brands Create More Valuable Connected Customer Experiences

Michael Schoen

Michael Schoen

Dec 7, 2016 - Neustar, Inc. (NYSE: NSR), a trusted, neutral provider of real-time information services, today announced new enhancements to PlatformOne™, an award-winning identity data management platform (IDMP), with the release of its Data Directory. The brand-new Neustar Data Directory will help marketers create and optimize custom audiences; activate them consistently across programmatic, omnichannel marketing campaigns; and provide deeper insights into how marketing fuels return on investment (ROI). With the launch of the Data Directory, marketers will now have access to Neustar’s existing audience activation solutions, as well as third-party data sources to build precision-based data programs.

Data is the currency that drives modern marketing and informs how marketers engage with their customers across a plethora of marketing channels. Everyday, marketers count on their own first-party data, as well as second-and third-party data sources to gain a singular view of their customers and to deliver hyper-personalized, connected experiences. The Neustar Data Directory allows marketers to build high-value custom audiences from a blend of data sources, which are authoritatively corroborated and validated with the Neustar OneID® system, for digital ad targeting. Marketers can build these custom audiences once, syndicate them across all media buying channels (e.g. TV, display, mobile, social) with the confidence that they are reaching the same people, places and things across the entire marketing campaign, and measure campaign performance from one baseline.

“Today’s data-driven marketers need a customer graph that goes beyond contact information, social media profiles and advertisement exposures. With Neustar’s identity data management platform (IDMP), powered by OneID, marketers can definitively know who their customers are, both offline and online, and activate their audiences across all channels,” said Michael Schoen [pictured], Vice President of Marketing Solutions, Neustar. “With the launch of our new data directory, we are helping brands with more accurate targeting, limiting their media dollar waste and delivering the best connected customer experiences across channels and devices.” More...