Neustar MarketShare and Twitter Team Up to Measure Social Media’s Effectiveness on TV

Jun 29, 2016 - Neustar, Inc. (NYSE: NSR) a trusted, neutral provider of real-time information services, today announced that it has joined forces with Twitter in Spain to give marketers the insights needed to validate the impact social media has on TV, and in-store sales. Neustar MarketShare DecisionCloud, an industry leading holistic planning and attribution solution, and the world’s foremost social networking platform are on a mission to empower marketers with the insights, and tools needed to optimise their advertising campaign spending.

Commenting on the partnership Alfonso Calatrava [pictured], research director, Twitter Spain said, “Twitter is becoming a powerful tool to market TV programming and ads. According to our research, approximately 6 in 10 users will access Twitter while watching a TV show in Spain. We decided it made sense to partner with Neustar MarketShare to show just how effective our platform could be to broadcasters and brands as a second screen for consumers.” More...