In US, Nielsen Receives MRC Accreditation for Viewable GRP Demos in Digital Ad Ratings

David Wong

David Wong

New York, NY – April 10, 2017 – Nielsen announced today that it has received Media Rating Council (MRC) accreditation for its viewability integrations with Integral Ad Science and Moat for desktop display and video viewable GRP estimates in Digital Ad Ratings for age 13+ age/sex demographics. Nielsen Digital Ad Ratings is the industry’s first digital audience measurement solution to be accredited for integrations with multiple viewability providers across display and video advertising.

As the digital ad industry responds to calls from advertisers for increased transparency, Nielsen has remained committed to providing clients with trusted third-party measurement. Digital Ad Ratings has been MRC-accredited for demographic-based desktop audience measurement since 2011.

This latest accreditation provides media buyers and sellers with increased confidence as they leverage Nielsen’s Digital Ad Ratings and the integrated solutions that determine the viewability of ad impressions to validate the deduplicated audience of those people who had the opportunity to see the advertising.

“With growing calls for transparency in the digital ad market, this latest accreditation of two of Nielsen’s viewability solutions affirms our commitment to providing clients with independent measurement they can trust,” said David Wong [pictured], Senior Vice President of Digital Product Leadership at Nielsen. “We look forward to continuing to work with our viewability providers to offer clients solutions to navigate this dynamic industry and transact with confidence.” More...