OMD USA Hires Olsen as First Chief Analytics Officer

 Rolf Olsen

Rolf Olsen

May 2, 2018 - Posted at MrWeb News Online: Omnicom Media Group's OMD USA has hired former WPP exec Rolf Olsen [pictured] for a newly created position, Chief Analytics Officer.

Olsen joins after more than three years at WPP's media buying network Mindshare, where he served as Chief Data Officer and helped lead the development of Group M's Marketing Science discipline, as well as its proprietary data visualization and communication service The Loop. Before this, he worked for Aegis Media as SVP, Data and Insights at iProspect; VP, Director of Marketing Sciences at Carat; Head of Insight & Social Media at Diffiniti; and Integrated Data Planner at Aevolve. More...