Omnicom Takes Data-Driven Marketing To The Next Level With Launch Of "Omni"

 Daryl Simm

Daryl Simm

NEW YORK, July 12, 2018 — Leading global marketing and corporate communications company Omnicom Group, Inc. (NYSE: OMC), today announced the roll-out of Omni, its people-based precision marketing and insights platform, designed to identify and define personalized consumer experiences at scale across creative, media, CRM as well as other Omnicom practice areas. 

Omni delivers a first-of-its kind, single view of the consumer that can be dynamically tracked and shared across all marketing practices. Omni transforms the way Omnicom teams work, collaborate and deliver value, from insights generation to audience building, channel planning, creative development and message distribution.  All of the activities are continuously measured and optimized with attribution tied to client performance at every step of the consumer journey. 

Consumer behaviors are mapped to an equally comprehensive media inventory graph that delivers a precise view of the quality, value and availability of inventory in the marketplace.  This connected plan is activated through a work flow and content engine that enables Omnicom agency teams to efficiently deliver personalized messaging at scale.   

 “When we launched Annalect seven years ago, we dedicated ourselves to transforming the effects of data and analytics on media. With Omni, we’re extending everything we’ve learned to transform the entire marketing process,” said Omnicom Media Group CEO Daryl Simm [pictured].  “Omni connects our talent around a single view of the consumer and inspires them to create the best integrated ideas that drive performance and success for our clients.” More...