Partnership with Acxiom Provides Media Buyers with Advanced Analytics and Programmatic Targeting

 Andrew Feigenson

Andrew Feigenson

NEW YORK, March 6, 2018 -- Simmons Research, the leading source of essential consumer intelligence, today announced the launch of Simmons Activate, its programmatic activation solution. Powered by a strategic partnership with Acxiom, Simmons Activate provides marketers with the ability to convert actionable consumer insights into targetable segments across digital and addressable TV. As a result, consumers will experience fresher, more relevant digital engagement from brands, and more easily discover offerings that meet their needs.

"For decades, media buyers have used Simmons to create advanced consumer segments and plan traditional media," said Andrew Feigenson [pictured], CEO of Simmons Research. "By partnering with Acxiom, we have now become real time. Our customers can use those segments throughout their workflow by activating them for advanced analytics and programmatic targeting."

Through its recently-expanded partnership with Acxiom, 140 Simmons branded segments are now available within Acxiom Audience Cloud and the LiveRamp Data Store. The Simmons consumer audience segments are developed leveraging Acxiom's leading omni-channel identity resolution and built on the predictive power of InfoBase data, resulting in actionable audiences at scale. Marketers and their agencies can run campaigns targeting these segments on their platform of choice, including hundreds of DMPs, DSPs, and Publishers. Simmons Activate also helps marketers create proprietary segments using a combination of Simmons data and / or proprietary surveys in partnership with InfoBase data to enable digital targeting and analytics. More...