Performics Launches Amazon Advertising Bid Strategy, Auction Insights & Analytics Platform to Speed Optimization & Increase Sales

 David Gould

David Gould

January 10, 2018 - Performics, the premier performance marketing revenue growth driver, has released Caiman, a proprietary Amazon marketing platform that powers new insights for marketers running Amazon search advertising campaigns. Caiman provides daily keyword-level campaign data, pulled from a direct data feed from Amazon. Caiman enables Performics teams to extract data that speeds optimization frequency around bids, budget and targeting, to increase sales.

According to David Gould [pictured], Performics Global Brand President, “Brand discovery and purchase behaviors have moved far beyond ‘traditional’ search engines, with Amazon being a prime example. This new landscape requires a new approach for marketers—an approach that includes strategy and technology for engaging searchers on commerce marketplaces like Amazon. Performics’ Caiman technology makes clients’ Amazon marketing investments more effective and efficient by enabling algorithmic optimization of Amazon campaigns using daily user data.” Beyond Caiman’s data granularity, the platform significantly cuts down on manual reporting time, freeing up teams to test new distribution outlets (e.g. Walmart, Pinterest) and ad formats (e.g. Local Inventory Ads from Google), increasing probability that advertisers outperform. Caiman also enables Performics to multi-source data independent of platform/publisher commercial strategy, driving additional Amazon value for clients. More...