Prosper and Acxiom Expand Partnership to Create Powerful Predictive Audiences

 Bryan Donovan

Bryan Donovan

New York, NY; July 11, 2018: Prosper and Acxiom® (Nasdaq: ACXM), the data foundation for the world’s best marketers, today announced a joint solution for marketers and their supporting agencies that enables brands to increase the accuracy and predictive power of their omnichannel marketing efforts, resulting in consumers receiving more relevant offers when they are most interested in considering a purchase. Prosper Predictive Audiences powered by Acxiom is an end-to-end, privacy-conscious solution that unites the power of Prosper’s unique, award-winning consumer survey insights and analytics with Acxiom’s InfoBase® data, one of the world’s richest, most accurate and most ethically sourced third-party data sets available. The joint solution makes it possible for marketers to create actionable audiences with the highest likelihood to be in-market, increasing the accuracy and relevance of a brand’s marketing efforts and fueling more effective people-based marketing.

“Acxiom is thrilled to be extending our long-standing partnership with Prosper Insights & Analytics. Their reputable consumer survey insights, enhanced with Acxiom’s rich data sources, will enable omnichannel marketers to fuel powerful customer experiences,” said Bryan Donovan [pictured], Acxiom’s Vice President, Data Strategy & Acquisition. More...