Rakuten and Dentsu Establish Rakuten Data Marketing Co., Ltd. - Offering new marketing solutions integrating the data and knowledge of both companies

Makoto Arima

Makoto Arima

Tokyo, July 26, 2017 - Rakuten, Inc. and Dentsu Inc. today announced that the two companies will establish "Rakuten Data Marketing Co., Ltd.," a new company that will offer marketing solutions integrating Rakuten Group's big data and Dentsu Group's data and mass media expertise. The company will begin operations in October 2017. The agreement related to this matter was concluded today. Rakuten, Inc. Group Executive Vice President and Chief Revenue Officer (CRO) Makoto Arima [pictured] will be the new company's President and Representative Director. 

Makoto Arima joined Rakuten in July 2017 to take up a newly created position as Group Executive Vice President and Chief Revenue Officer (CRO) and head up the expansion of the data marketing business. Arima has made major contributions to the development of the domestic online advertising industry, through leadership roles at Google, Yahoo, Recruit and, most recently, Adroll. 

Rakuten Data Marketing Co., Ltd. will harness the Rakuten Group's broad membership base and big data, combining this with the Dentsu Group's data and insights relevant to mass media and consumers and its strategy-building knowhow, in order to provide comprehensive digital marketing solutions that will allow optimization and maximize the effectiveness of marketing activities. More...