PLANO, TX; SHELTON, CT, Oct. 12, 2017 -- Research Now and Survey Sampling International (SSI), global leaders in market research data, data solutions, and technology, announce that they have signed a merger agreement. The combined company will be privately held, with Court Square Capital Partners and HGGC, the current majority owners of Research Now and SSI, respectively, remaining as majority owners of the combined business. The close of the merger transaction is expected by the end of the year, after the standard regulatory review process.
Because of accelerated adoption of automation and digital and social technology by both brands and consumers, considerable opportunities exist for delivering solutions for data-driven consumer engagement. The combined assets of the two companies – in first-party data, technology platforms, and partnerships with major brands, publishers, and ad tech providers – will position the integrated organization to enhance its product offerings to include new services such as audience activation and engagement, paths to purchase, measurement and AI-based insights.
Together, the companies will be able to serve customers better and faster, while developing innovative marketing solutions based on technology and data. The companies’ complementary capabilities -- in data integration methodology, automated and DIY research, cross-channel ad and audience solutions, panel recruitment/management technology, mobile market research and geo-location solutions, multi-mode data collection and operational platforms -- will provide the foundation for leveraging first-party data beyond traditional market research as well as accelerate development of innovative client solutions based on data, technology, and real-time consumer sentiment. In addition, the new entity will have expanded global reach, allowing worldwide delivery of existing and new solutions.
Chris Fanning [pictured], president and CEO of SSI, says, “Combining our capabilities and talents creates accelerated synergies across products, services, and operations. The combination will also enable accelerated investments in the development of new markets and data solutions that will ultimately help our customers grow their businesses more successfully.” More...