London, England and San Francisco, CA – 27 June 2017 – RhythmOne plc (LSE AIM: RTHM, “Company” or “1R”), a digital advertising technology company that connects audiences with brands through content across devices, today announces that it has acquired certain assets of RadiumOne, Inc. (“the Acquisition”), a leading data driven marketing platform. The transaction was signed and closed on 26 June 2017.
Through RadiumOne, 1R gains access to unique consumer insights, audience segmentation and targeting technology, and premium demand relationships – a combination that creates value for demand and supply partners alike. Once the Acquisition has been integrated, 1R will be one of a handful of global players with a complete end-to-end technology stack within the digital advertising ecosystem.
A Powerful Combination
The Acquisition fortifies and extends RhythmOne’s unified programmatic platform, which will now incorporate a massive footprint of curated, high quality audiences from publishers across devices and formats on the supply side, integrated with a sophisticated media buying capability that enables advertisers to maximize campaign effectiveness through proprietary intent-based targeting technology on the demand side.
“One of the biggest challenges facing advertisers today is how to leverage the rich data they get from customers throughout the buying cycle,” said Richard Nunn [pictured], CRO of RhythmOne. “RadiumOne’s powerful data-driven marketing platform combined with RhythmOne’s massive, high-quality supply footprint will truly enable brands to develop and activate segmentation and targeting strategies based on unique consumer insights. We are also thrilled to welcome the RadiumOne team whose experience and relationships will be critical for achieving success.” More...