In US, Rocket Fuel Launches the Rocket Fuel Institute

October 04, 2016, Business Wire - Rocket Fuel Inc. (NASDAQ:FUEL), a leading Programmatic Marketing Platform provider, announced the launch of the Rocket Fuel Institute, a research group dedicated to delivering fresh, data-driven marketing insights to help brands, agencies, advertisers, and marketers deliver results that matter. For its first initiative, Rocket Fuel released a report outlining the hidden impact of influencers within a household on the purchasing process. It found that showing ads to multiple users in the same household – influencers and buyers – increased likelihood of conversion by 211 percent.

Randy Wootton, [pictured] CEO of Rocket Fuel commented: “Marketing becomes meaningful when data is used to enhance the customer experience and that is part of our commitment at Rocket Fuel. We strive to be transparent and provide real insights that empower brands, agencies, advertisers and marketers to utilize data in ways that improve results while still allowing for meaningful consumer interactions”. More…