Salesforce Launches Einstein Analytics: Advanced Analytics Powered By AI on the World’s #1 CRM Platform

Ketan Karkhanis

Ketan Karkhanis

SAN FRANCISCO—June 15, 2017Salesforce [NYSE: CRM], the global leader in CRM, today launched Salesforce Einstein Analytics, delivering advanced analytics for millions of CRM users. Einstein Analytics adds a layer of artificial intelligence to the entire analytics workflow, automatically surfacing CRM insights and recommending actions to accelerate sales, improve customer service and optimize marketing campaigns.

Millions of Salesforce users have leveraged out of the box operational reports and dashboards to quickly look up their data, understand performance and communicate results. And now they can continue their analytics journey with advanced analytics apps built into Salesforce. With the amount of customer data volumes growing exponentially every day, analytics has become more important than ever before. It is impossible for anyone to spot every trend, understand every correlation or test every hypothesis. Now companies have a way to empower their sales reps, service agents, marketers and analysts with the insights they need to make every customer interaction smarter, without having to build mathematical models, write algorithms or ask an expert for help.

“From day one, our vision for analytics has been to empower business users with a data-driven experiences that guide every customer interaction,” said Ketan Karkhanis [pictured], GM of Salesforce Analytics. “We have broken down barriers to data accessibility, exploration, visualization, actionability and today we are building on that momentum by adding the power of AI. With Einstein Analytics, every CRM user can now see not only what happened in their business, but why it happened and what to do about it, without requiring a team of data science experts.” More...