Salesforce Signs Definitive Agreement to Acquire Datorama

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July 16, 2018 - Bob Stutz, Chief Analytics and CEO of Marketing Cloud, writes: Exciting news! Salesforce has signed a definitive agreement to acquire Datorama, the leading cloud-based, AI-powered marketing intelligence and analytics platform for enterprises, agencies and publishers. Salesforce is excited to welcome Datorama’s incredible team to the Salesforce family.

Datorama enables more than 3,000 leading global agencies and brands—including PepsiCo, Ticketmaster, Trivago, Unilever, Pernod Ricard and Foursquare—to optimize marketing campaigns, automate reporting and make data-driven decisions faster.

Salesforce's acquisition of Datorama will enhance the power of Marketing Cloud with expanded data integration and intelligence, enabling marketers to unlock insights across all of their marketing channels and data sources. With one unified view of data and insights, companies can make smarter decisions across the entire customer journey and optimize engagement at scale. More...