Salesforce Signs Definitive Agreement to Acquire Datorama

 Ran Sarig

Ran Sarig

July 16, 2018 - Ran Sarig [pictured], Datorama CEO and Co-Founder, writes: Today is a very exciting day for Datorama — as a company, technology and as a community.

Salesforce, the global CRM leader, has signed a definitive agreement to acquire Datorama.

With Salesforce, we are excited to expand upon on our core mission — to help marketers integrate and gain insight from one single source of data truth. Datorama provides the leading cloud-based, AI-powered marketing intelligence and analytics platform for enterprises, agencies and publishers. Datorama enables more than 3,000 leading global agencies and brands–including PepsiCo, Ticketmaster, Trivago, Unilever, Pernod Ricard and Foursquare to make sense of all of their marketing data across campaigns and channels. By integrating and harmonizing this data, marketers can visualize, analyze, and take action on valuable real-time insights to optimize every marketing investment and activity. More...