SAP, the fastest growing enterprise cloud company, announces acquisition of Abakus

Alex Saldanha

Alex Saldanha

December 14, 2016 — Abakus is pleased to announce its acquisition by SAP, the fastest growing enterprise cloud company. The combination of Abakus with SAP Hybris Marketing Cloud, which includes customer profiling and responsive journey management, will allow brands to optimize marketing performance and understand customer interactions across all devices.

SAP Hybris Marketing helps brands understand customer intent, and deliver contextual marketing and great customer experiences. Integrated predictive analytics provides the data to understand and automate marketing opportunities. Using Abakus, both CMOs and CFOs will benefit by understanding the true incremental value of marketing on business outcomes.

“We are delighted to join the global SAP family and look forward to integrating Abakus with SAP Hybris Marketing,” said Alex Saldanha [pictured], CEO and co-founder, Abakus. “The acquisition is a result of the alignment of our two companies’ visions to solve for customer centric marketing performance through real-time software. We look forward to delivering even greater value to Abakus and SAP customers through this merger.” More...