Singapore's Industry Transformation Roadmap launched at Dentsu's new APAC headquarters

 Senior Minister of State for Law and Finance Indranee Rajah at iProspect’s VoiceLab.

Senior Minister of State for Law and Finance Indranee Rajah at iProspect’s VoiceLab.

January 24, 2018 - Shawn Lim of The Drum writes: Singapore unveiled its industry transformation map (ITM) on Wednesday that will see thousand of jobs created for professionals, managers, executives and technicians (PMET) in sectors like advertising.

Senior Minister of State for Law and Finance Indranee Rajah launched the ITM, which also identified key high-growth areas in various sub-sectors, such as data science, analytics and artificial intelligence, at the opening of Dentsu Aegis Network's Asia Pacific headquarters at Guoco Tower.

Part of the roadmap will also see a data-sharing consortium with the likes of Google, Grab and Adobe to help businesses drive marketing innovation through smarter data use.

The Economic Development Board has also created more than 10 Professional Conversion Programmes (PCPs) under the Workforce Singapore’s Adapt and Grow initiative, which was set up to help Singaporeans adapt to changing job demands in a restructuring economy and in areas such as programmatic advertising. More...