SpotRight Closes $6.75 Million in Funding to Expand People-Based Marketing Capabilities

 Todd Greer

Todd Greer

September 27, 2017 - LITTLE ROCK, Ark.--(BUSINESS WIRE)-- SpotRight, Inc., an audience insights and targeting platform for leading brands and agencies, has raised an additional $6.75 million in a combination equity and debt funding round led by TechOperators and Silicon Valley Bank. The new funds will be used to further expand product capabilities and to fuel its next phase of growth.

“SpotRight has a compelling proposition and the market has noticed,” said Todd Greer [pictured], CEO of SpotRight. “We make it extremely easy and affordable to understand customers and then create and target custom audiences, resulting in a unique programmatic connection between marketing planning and engagement: certainly a game-changing product for digital and social campaigns.”

SpotRight recently received a Bronze Stevie Award from the American Business Awards for Best New Product or Service of the Year - Marketing Software Solution. SpotRight also was recognized as a finalist for I-COM’s Data Startup Challenge earlier this year. I-COM is a global forum focused on smart data marketing. More...