October 3, 2017 - Nick Taylor, Product Marketing Manager at Brandwatch, writes: Brandwatch Audiences lets you instantly search a live database of over 320m Twitter users. Now you can upload any list to Twitter Ads as a tailored audience at the click of a button to deliver highly-targeted paid campaigns to the right people.
All too often, as digital marketers, we have to rely on trust. We put a huge amount of effort into making the best content for promoted campaigns, but we can’t tell if we’re getting it in front of the audience that it’s designed for, and how effective our targeting is, until after we’ve got the results.
The beauty of Twitter’s open and structured data is that we can be more precise about exactly who we want to target. Brandwatch Audiences is the most powerful way to extract meaningful target lists from Twitter and see and understand who you’re going to reach before you spend a cent.
If you have a very specific target audience you can use Brandwatch Audiences’ flexible search tool to pinpoint them easily. What’s more, you can see all the people that match your search so you know who’s going to be seeing your promoted content. More...