Tapad Redefines Business to Deliver Personalization at Scale to Marketers

 Sigvart Voss Eriksen

Sigvart Voss Eriksen

Marketing Technology Leader Shifts to Identity-Driven Model Launching New Vertical-specific Customer Data Platform

New York, NY — February 20, 2018Tapad, the company reinventing personalization for the modern marketer, today announced a global rebrand to focus its resources on creating best-in-class identity solutions for marketers. This rebrand includes the renaming of the company’s proprietary device graph technology to The Tapad Graph, and the introduction of the Tapad Customer Data Platform (CDP), a platform purpose-built to help marketers better connect and engage with both new and existing customers. The new offering, which makes marketers’ first-party data actionable against The Tapad Graph, is today initially being launched to the telecommunications industry.

“Tapad is always evolving with the marketplace to ensure we are continually solving for the growing complexities faced by digital marketers”, said Sigvart Voss Eriksen [pictured], CEO of Tapad. “This shift in our business serves as a strong indicator of our commitment to delivering industry-forward products, particularly where big data meets personalization. For nearly a decade we have led the market in cross-device technology, which has set us up to scale beyond devices and provide the industry with the most comprehensive identity solutions.” More...