The New York Times Advertising & Marketing Solutions Group Introduces ‘nytDEMO’: A Cross-Functional Team Focused on Bringing Insights and Data Solutions to Brands

 Allison Murphy

Allison Murphy

February 15, 2018 - NEW YORK--(BUSINESS WIRE)-- The New York Times’s Advertising & Marketing Solutions Group today announced the launch of nytDEMO, a cross-functional team that builds data and technology solutions for brands using the same tools and insights that power The Times.

nytDEMO -- which stands for data, engineering, measurement, and optimization -- is a collaboration among members of The Times’s data, product & design, technology, and advertising groups.

“We see insights as the next frontier for The Times advertising business. We have to make a product that's worth paying for, which means we have to know our audience with extraordinary depth, and turn those insights into engaging products. Brands that work with us crave insights to guide their strategies, and The Times can play a critical role helping them understand what audiences care about now, and will care about next.” said Allison Murphy [pictured], vice president, Advertising Innovation, The New York Times. “We’ve created nytDEMO, a first of its kind team, to transform our vast audience understanding into ad products and tools, inviting brands to tap into our knowledge to drive results.” More...