The Trade Desk Partners with White Ops To Become First Advertising Platform to Block Fraudulent Impressions Before They Are Purchased

Jeff Green

Jeff Green

August 31, 2017 - Los Angeles, CAWhite Ops and The Trade Desk, Inc. (Nasdaq: TTD) today announce a landmark deal that completely changes how the advertising industry tackles fraud. White Ops’ Human Verification technology will aim to ensure that there is a human on the other end of every impression served on The Trade Desk that runs through White Ops, in real time, protecting global advertisers and agencies from buying fraudulent impressions.

“For too long, invalid traffic has been part of our industry,” said Jeff Green [pictured], CEO and co-founder of The Trade Desk. “There’s no level of fraud that is acceptable. Our partnership with White Ops means that we are the first advertising platform to block non-human impressions at the front door.”

“With this historic partnership, the industry is coming together to take a stand against ad fraud,” said Sandeep Swadia, CEO of White Ops. “White Ops is a cyber security firm at the vanguard of an ongoing arms race with cybercriminals. This is the first time that White Ops’ Human Verification technology is being used to prevent fraud across an entire buy-side platform. This is a game changer.” More...