Top Team Pioneers New Approach to Help Brands Connect with Consumers

Simon Hay

Simon Hay

September 19, 2017 - A world-class team has come together to help brands harness the full power of connected data, insight and opinions. Outra has developed a new platform and approach for companies to understand and engage with their customers more effectively, and to take control of their data under the forthcoming General Data Protection Regulation (GDPR).

Outra’s approach builds a much fuller and richer picture of the customer as a person, not just a purchaser, ensuring brands reach the right people at the right time in a way that is relevant and authentic. It allows companies to interrogate the data and see what is on customers’ minds: what they want and aspire to, and what is driving their decision-making. Outra will deliver marketing solutions with greater transparency, accuracy and increased returns on investment.

Outra assembles a team with an unparalleled track record that spans customer profiling, political campaigning, marketing and data science. The company was founded by Giles Mackay, who draws on his extensive background as a successful entrepreneur in data and property, having founded property market analytics company Hometrack, which he later sold to Zoopla. Simon Hay [pictured] is Chief Executive Officer and joins Outra after serving as Global Chief Executive of Dunnhumby, the customer data analysis company owned by Tesco. Jim Messina, who masterminded President Obama’s 2012 re-election campaign and served as his Deputy Chief of Staff, is Executive Chairman, and will draw on the resource of his team at Messina Group, the consultancy he founded, in advising clients at Outra. They are joined on the Outra leadership team by Sir Lynton Crosby, an internationally renowned campaign strategist, who has helped prime ministers on three continents win or retain office, and who will draw on the resource of his team at C|T Group, which he co-founded, in advising clients at Outra. More...