Traditional Media Platforms No Longer Main Sources of News

main_source_of_news.png

October 23, 2017 - Rune Werliin, Head of Marketing and Communication at AudienceProject, writes: Traditional media platforms – TV, radio and printed newspapers – have been surpassed by online news sites and social media as the main sources of news.

The time when news was primarily consumed on traditional media platforms is over. Now, more people consider online news sites and social media – instead of TV, radio and printed newspapers – to be their main sources of news. This is with the US as the exception, as the use of TV for news is remarkably high among the Americans.

Especially among the young, online news sites and social media are important sources of news. In the US, social media is now the main source of news among the 15-25 year olds and in Norway almost two thirds in this age group consider online news sites to be their main source of news. More...