Turner Sports and Intel Announce Multiyear Partnership to Bring Virtual Reality to NBA Fans

James Carwana

James Carwana

SANTA CLARA, Calif., Nov. 7, 2017 – Turner Sports* and Intel today announced a multiyear partnership to make live NBA* game action available in virtual reality using Intel True VR technology. Intel will become the Exclusive Provider of Virtual Reality for the NBA on TNT and deliver live content for marquee matchups beginning with NBA All-Star 2018 in Los Angeles. Additionally, Intel is partnering with the NBA to become an authorized provider of virtual reality and 360-degree volumetric video with Intel® freeDTM technology for official NBA broadcast partners globally.

“Intel is working with leagues and sports organizations all over the world to develop and deliver the most cutting-edge immersive media experiences that will make sports more engaging for the next generation of fans,” said James Carwana [pictured], vice president and general manager of Intel Sports. “This unique partnership with the NBA will enable us to work with official league broadcasters, including Turner Sports, to take their broadcasts to an unprecedented level and create new ways to immerse viewers in the game.”

Using Intel True VR technology, viewers of the NBA on TNT games can be transported courtside to sit knee-to-knee with celebrities or up in the stands for a bird’s-eye view. Leveraging the company’s powerful computing technology and proprietary approach to virtual reality, Intel is able to create a lifelike virtual reality experience that allows users to choose multiple camera angles. Intel can also integrate 360-degree volumetric video into the virtual reality experience using Intel freeD technology. More...