February 20, 2017 - TVSquared has raised an additional $6.5 million, as the demand for TV measurement and optimization grows within the $202 billion TV ad industry. The round was led by West Coast Capital, with matched funding from the Scottish Investment Bank (SIB), Scottish Enterprise’s investment arm, along with existing investors.
Calum Smeaton [pictured], TVSquared’s CEO and founder, said:
“Global TV advertising is continuing to grow at an astounding rate because TV is the most effective marketing channel. With 87% of viewers watching with second-screen devices nearby, TV is now even more powerful as a primary driver of digital activity. This funding will help us continue to provide advertisers with the technology they need to optimize TV for the greatest response.”
Hundreds of brands, agencies and networks in more than 50 countries use TVSquared to improve TV campaign efficiency by 20-80% through measuring and optimizing TV, bolstering on-air spot performance, informing media plans and buys and realizing the total impact of TV. More...